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BodyArmor Adds Luck To The Sports Mixture

Mike Repole, co-founder of the Glaceau VitaminWater line, and Lance Collins, who founded Fuse  — both of which were acquired separately by Coke — are making noise with BodyArmor SuperDrink, not only expanding the high-nutrition product line but bringing in high-profile athletes as investors and marketing spokesmen, the newest being Indianapolis Colts sophomore quarterback Andrew Luck.

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