Israel-based technology firm Visualead on Monday announced
raising $1.6 million
in a first-round financing led by Kaedian Capital and Entrée Capital. The company offers a “do-it-yourself” platform for building QR code and mobile campaigns. With its technology,
the company promises any business can quickly incorporate QR codes into any design or ad in a few steps. Visualead plans to use the new capital to expand distribution of its white-label solutions and
execute its intellectual property strategy.