- Bloomberg, Monday, September 23, 2013 3:53 PM
Toyota is using dynamic advertising to target "tech-savvy early adopters in Los Angeles, San Francisco and San Diego," on DirecTV with a "new tool that combs satellite-TV subscriber data," according
to Bloomberg reporters. This tool is among the changes that "threaten to upend a decades-old system of delivering commercials over TV airwaves to large slices of the population, many of whom have
little interest in the products." There's more on targeted TV ads on this post.
Read the whole story at Bloomberg »