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Nike Signs Jessie J To Reach Women In Europe

Pop star Jessie J is wearing Nike to pitch "Just Do It" to women in Europe. The 25th anniversary campaign is led by the brand’s “Endless Possibilities” ad featuring several women overcoming ‘testing’ circumstances including running from wolves, swimming to the bottom of the ocean and competing on the Olympic stage for gymnastics. The Jessie J video supports Nike+ European challenge which invites members and their friends to compete a marathon throughout September. 

Read the whole story at Marketing Week »

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