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Advertisements You Didn't Demand

Video-on-Demand has reached a critical mass, and advertisers have taken notice. Once mostly a stomping ground for pay-per-view specials like "Wrestlemania," video-on-demand has grown to provide both paid and free content of all sorts, so far without advertisements. But Fox Cable Networks and Visa plan to test the ad waters in January.

Read the whole story at The New York Times, November 22, 2004 »

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