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How Voice Search Changes SEO, Paid Search

Google Voice Search in August began allowing users to do more complex commands that relate to personal data. Megan Marrs explains ways to take advantage of the new Google voice search commands. She tells us how to get personal information on airline flights, restaurant reservations, confirm purchases and plans for the following day -- even serve up photos taken during your recent trip to Europe. For more than a year at the MediaPost Search Insider Summit, search experts have been debating what voice search will contribute to SEO and paid search and whether voice inflection will play a role in determining intent. Marrs points to the media's influence on mobile local campaigns. Read the article here.



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