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CBS To Advertise On Twitter

Twitter has just landed a big fish ad account: CBS, which "intends to use [the] Twitter Amplify [program] to showcase content from 42 products, from to its fantasy football site," writes Vindu Goel. "As an example, Twitter and CBS showed off a possible '60 Minutes in 60 Seconds' ad, which could promote content from the venerable television news magazine."

Read the whole story at The New York Times »

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