Thirty-three percent of brands require just an email address to opt-in to their email lists this year, which is up from 20 percent back in 2008, according to a new report by email services
company Return Path. The Email Subscriber Experience 2008-2013 report looked at the email practices of 61 companies from five years ago and compared these practices with what businesses are doing
today. The report found that 25% of brands offer an opt-down alternative today. Back in 2008, only 3% of senders did so. The report also revealed that today 80% of brands send welcome emails, up from
40% in 2008.
Read the whole story at MarketingProfs »
