For the first time, more than half (53%) of online Americans are listening to Internet radio, according to new data released this week by Edison Research, which was commissioned to study
Internet radio listening habits by the Streaming Audio Task Force, which includes Pandora, Spotify, and TuneIn.
Within that figure, 39% of online Americans say they listen to
personalized radio services, which allow you to customize listening choices, for example, around an artist, song, or genre. Some 27% are listening to streaming audio from live radio stations, both
local and outside, while 18% are listening to on-demand services, which involve paying a subscription for access to music libraries.
Time spent listening to online radio is clearly
increasing, with 67% of Internet radio listeners saying they are listening to the medium more than they were a year ago, and 32% saying they are listening “a lot” more.
Forty-four percent of respondents said their Internet radio listening is mostly replacing AM/FM, but not all Internet radio is happening at the expense of traditional broadcast. Twenty-six percent
of Internet radio listeners say their listening is “new time,” meaning time that wasn’t previously devoted to audio listening.
Edison and the Streaming Audio Task Force
credited online radio’s growth to increasing smartphone usage, broadband penetration and most recently, the rise of in-car Internet services. Smartphones are the biggest driver of increased
listening, with 63% of Internet radio listeners owning a smartphone, and 83% of smartphone owners listening to some kind of Internet radio on their mobile devices.
Meantime, 78% of
Internet radio listeners access it via a computer, 45% via a tablet, 33% via their car dashboard, and 30% via a connected TV.
Edison conducted online surveys of over 3,000 U.S. consumers
ages 12 and up