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Paid-Search Campaigns: Alternative Uses

  • WordStream, Thursday, September 26, 2013 11:31 AM
Use paid-search campaigns to test new ideas in the market. That's one of the insights that TaeWoo Kim explains in a post outlining alternative ways to use paid-search marketing. Great products don't build great companies, he writes. Kim suggests using them for market research by first asking readers if they would use the product. Initial ads would provide insight into a potential market. Read the article here.

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