- BizReport, Thursday, September 26, 2013 3:12 PM
Speciality retailer Ascena Retail Group has found that using data to create personalized email marketing messages has increased the effectiveness of the email channel. Since the company
began working with digital marketing Responsys
and using the Interact Marketing Cloud to power email, the company has seen email open rates improve by 70 percent and click
through rates increase by 55 percent. In addition, the company has seen conversion rates increase 225 percent. Ascena also revealed that its abandoned shopping cart retargeting data has improved
open rates by 275 percent.
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