UncommonGoods, an e-commerce company that sells unusual products had a lot of unsubscribes during the holiday season last year. During that period, the company was sending about five emails a
week. To help get its cadence more on track with consumer demand, in July they began a frequency testing program with AgilOne, an email analytics provider. The move has helped the
company increase its overall email open rate from 14% to 19%. In addition, the open rate among enthusiasts has increased from 78.2% to 81.3%. Not a bad way to head into the season and avoid
unsubscribes.
Read the whole story at Internet Retailer »
