BIZ DEV: BooneOakley Picks Up Goodwill Work

Goodwill Industries of the Southern Piedmont (GISP), Charlotte, named BooneOakley, Charlotte, as its first-ever advertising agency of record, following a six-week review. The agency bested Lyerly Agency and Carolina Public Relations, both of Charlotte, for the win. The review was managed by Linda Lockman-Brooks of Lockman-Brooks Marketing Services. BooneOakley will develop a three-year brand awareness campaign for Goodwill that includes outdoor, newspaper, online advertising and online video content development. First work will break this fall.
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