Commentary

The Mother Of All 'Bush' Campaigns

Well here's an agency effort you don't see very often. On October 3, Mother London will launch Project Bush, an effort to get women to stand up to societal pressures and say no to waxing their privates. Yes, you read that right. It's an anti, anti-bush, campaign which, in partnership with several feminist groups, aims to dispel the myth that a clean-shaven bush is the only acceptable bush. The campaign will urge women to, yes, have their bushes anonymously shot by photographer Alisa Connan. Describing the campaign, Mother London writes, "Whether waxed or never tended, young, old, black, brown or white, we want to display London's lady gardens in all their variety, and demonstrate the choice that many young women -- particularly -- may not realize they have when it comes to waxing." So this is why Mother London is so revered?

Earlier this week, we reported the closing of 86-year-old New York-based Lipman which, it seems, stemmed from financial difficulties experienced by the agency's parent company, Revolate. Because of these financial difficulties, the agency was unable to pay Kate Moss and fashion photographer Mario Testino. The agency was also sued by photography firm JulyEight, for $68,796 in unpaid fees. Now, jeweler Harry Winston is getting in on the action and suing the agency for $1 million it claims it paid to Lipman for media buys but, instead, went to Revolate. Again, is it really that hard to balance a check book?

So usually when an advertising executive turns 40 they are put out to pasture because, let's be honest, they couldn't possibly still have a grasp on current culture and the ever-changing nuances of advertising, right? Well don't tell that to John Malmo, founder of Memphis-based archer>malmo who, on September 29, will celebrate his 80th birthday. Malmo, who still drives around Memphis doing his own readability tests of billboard copy, began his advertising career in 1959. In 1957, he founded John Malmo Advertising which, in 1991, he sold to Ward Archer & Associates to create archer>malmo. So all you 20, 30 and 40-year-olds scoffing at the grey hairs still in the business, know this: You will someday be 80. And just because you are 80, does that make you any dumber than when you were 40?

Draftfcb has brought on-board former Publicis USA Chief Marketing Officer Chris Shumaker. Schumaker will hold the same title at Draftfcb and handle the agency's North American business. This will be Shumaker's second time at Draftfcb. He was CMO at FCB prior to the merger. AgencySpy has the letter from Draftfcb CEO Carter Murray welcoming Shumaker into the fold.

Estee Lauder is planning to run a two part digital media review and will invite shops to pitch one of two assignments, each with budgets around $4 million. Santa Monica-based consultancy Select Resources International will oversee the review which will involve digital media brand oversight nd separately, digital media optimization and analytics. The review, Ad Age reports, will not begin until the fourth quarter of 2014. 

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