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RKG Finds Inconsistent PLA Targeting

Andy Taylor points to a points to a post written by George Michie about Google serving broad-match keywords with higher bids, compared with an exact-match term that matches the query but has a lower bid. Taylor tells us this should not happen according to Google’s bylines. Examining the way Google Product Listing Ads auto-target are served, Taylor finds a similar story. He explains. Read the story here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.