• by Gavin O'Malley  @mp_gavin, September 27, 2013

Top marketers are experimenting with a mix of digital channels to get consumers and policy makers thinking about climate change, such as WhatILove.org -- a new, Web-based “experience” just launched by Al Gore’s Climate Reality Project and digital production company B-Reel.

Met with a visually arresting interface, site visitors are asked to identify the canvas of people, places and things that make them who they are. Once this canvas is complete, What I Love immerses the user in a cinematic vision of what makes life meaningful before showing how climate change specifically threatens these things we love.

“What I Love goes beyond the dollar figure to capture the true, human cost of climate change by inviting us to imagine who we would be and how we would live our lives without what matters most,” the former Vice President said in a prepared statement.

The Climate Reality Project is dedicated to mobilizing action around climate change; currently, it claims roughly 5 million supporters worldwide.

Meanwhile, 350 Action recently began petitioning the World Meteorological Organization to change the way it names its storms.

To gather support for the effort, the environmental activist group tapped wily ad agency Barton F. Graf 9000 to produce a Web site and YouTube video entitled “Climate Name Change,” which features fake news coverage of hurricane and after climate change deniers U.S. Senator Marco Rubio and U.S. Congressman Paul Ryan.

On YouTube, the video has so far amassed more than 2 million views.