Barry Janoff and Karl Greenberg were on hand when the 37-year-old Floyd 'Money' Mayweather hit New York with a scintillating wrist watch and a sizable (in every sense) posse. And his famous third-person self narrative. "In 20 years, I want people to talk about Floyd Mayweather the way we talk about Muhammad Ali, 'Sugar' Ray Leonard and Mavin Hagler today. It's not just the money. It's the history, the legacy," It's also the money: "If Nike or adidas want to put a patch on my [boxing] trunks for 36 minutes, it would be a seven-figure number. But the brand on my back does not define my greatness." The watch definitely does.