Clarification: A story in the Nov. 19 edition of
MediaDailyNews (CBS Says 'Not So Fast,' DVRs Actually Boost Commercial Recall) implied that Tony Jarvis may have been speaking on behalf of the
Advertising Research Foundation (ARF). Jarvis is a principal of Jarvis, Sherman, Jarvis & Shaker, and is a member of the executive committee of the ARF, but was not representing the views of the
research trade association.
