Commentary

Mobile Money & So Many Ways to Pay

For all the talk about mobile payments not yet ready for prime time, there sure is a lot of interest in mobile payments.

As I prepare to head to the Money2020 conference in Las Vegas starting Sunday, I’m rather amazed at the scope of interest.

The event says it is sold out at 4,200 registered attendees with more than 1,500 companies represented.

Based on the barrage of invitations to meet with CEOs of mobile payment related companies I’ve been fielding over the last week, there’s a lot of high-level activity in the space. The organizer reports more than 375 CEOs are coming.

(I’ll be moderating an opening panel on loyalty and m-commerce discussing making in-store mobile commerce personal, with top execs from Catalina and RetailNet Group.)

Mobile commerce and mobile shopping entail many aspects, including research by mobile, location-based targeting, location-based coupons and price comparisons, among others.

It’s only at one stage of the Mobile Shopping Life Cycle that the actual transaction occurs.

However, that’s the place where a large number of interested parties focus, notably because that’s where the actual money changes hands.

It’s also the place where established financial institutions have a seriously vested interest as well as those not yet vested.

Bank of America, Visa, MasterCard, Citi and American Express all have speakers, as do Square, Facebook, Google and PayPal.

Some of the topics slated to be covered include:

  • PayPal, POS and main street realities
  • The world of payments meeting the world of marketing
  • The future of frictionless commerce
  • Mobile ecosystem views
  • Retailer, mobile commerce and payment strategies
  • One-click buying

Based on the agenda, it appears much of the emphasis will be on various aspects of how to pay by mobile.

I’ll be on the lookout more for the why to pay that way. That’s the home of the value proposition.

 

 

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