Around the Net
Can And1's Street Strategy Make Inroads Vs. Nike, Adidas?
- NYSportsJournalism.com, Tuesday, October 8, 2013 8:02 AM
More than a decade ago, And1 hit the pro courts and neighborhood playgrounds with a roster of endorsers that included NBA stars Stephon Marbury, Ben Wallace and Kevin Garnett and a group of Mixtape Tour street-ballers such as Hot Sauce, Sik Wit It, The Professor and Skip to my Lou. But a series of ownership changes saw the brand lose its marketing mantra, brash attitude and many of its customers.
