• by Amy Corr  @MediaPostOTL, October 8, 2013

GE launched the latest television spot in its "Brilliant Machines" campaign this weekend, called “Brilliant Enterprise.” “Star Trek” fans may enjoy this spot more than your average viewer, as it stars Sulu from the latest “Star Trek” movies. The U.S.S. Enterprise is in trouble and the brilliant Sulu sees no resolution in sight. He needs power and he needs it fast. Enter GE's deep-sea oil and gas technology that helps Sulu discover and maximize resources in extreme conditions, allowing the ship to power up and maneuver at warp speed. See it here. As an added component of the campaign, GE partnered with TaskRabbit, a marketplace where people and businesses can outsource tasks and longer-term jobs, for one week in New York and San Francisco. In these two cities, TaskRabbits will be morphed into "TrekRabbits," performing tasks in the shopping and delivery category at "warp speed." Take advantage! BBDO New York created the campaign.