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Study: Athletes Touting Junk Food Send Mixed Messages
- Adweek, Wednesday, October 9, 2013 8:05 AM
Money talks, health walks. LeBron James, Peyton Manning and Serena Williams are among highly paid athletes making padding their strong boxes through junk
food endorsements marketed to youth. The NBA, NFL and WTA ball tossers were the top athlete endorsers for junk food on TV, radio, print and online ads reaching teens 12 to 17, according to a new study
by the Rudd Center for Food Policy and Obesity at Yale.
