• by Amy Corr  @MediaPostOTL, October 9, 2013

WPP’s Wing named Favio Ucedo as chief creative officer. Ucedo will be responsible for leading Wing’s creative teams for clients like Pantene, Downy, Cover Girl, Olay, DIRECTV, Eli Lilly, 3M, RadioShack and Red Lobster. Based in New York, he will report to Andrew Speyer, vice president/managing director of Wing. Over the course of his career, Ucedo’s U.S. Hispanic work has been recognized with numerous honors including theCannes Lions, Clio Awards, Effie Awards and a Yellow Pencil from D&AD. Prior to joining Wing, Ucedo was executive creative director at Grupo Gallegos, where he lead creative for brands such as Comcast, Target, Energizer, CMPB (Got milk?), Tecate, Valvoline and Fruit of the Loom. Ucedo has been named “Best Creative Director of the U.S. Hispanic Market” by El Ojo de Iberoamérica four times.