Commentary

Steve Hall: Adrants Blogger And.....Sexist Pig?

Adrants was titillatingly thrilled to report yesterday that Indianapolis-based advertising agency Young & Laramore added three new employees to its creative and account teams. Readers however weren’t thrilled with the sexist tone of the piece. Hall referred to the three female hires as a “trio of beauty” and somewhat salaciously suggested he’d need them to give him an “agency tour” if he ever gets to Indianapolis. Readers called him sexist and worse. Two of the subjects of the piece also weighed in. “So- In today's ‘Things That Make You Feel Squirmy @adrants for the win!” wrote Taylor Schaffer, who joined Y&L as Brand Action Specialist. Hall, after responding to commenters that the tone of the post was an attempt at humor caught more flack. “Thing is, when women deal with this shit put out into the world in all seriousness, trying to make a joke of it doesn't work,” wrote @djshiva. In the original item Hall misspelled the name of Sarah Holcombe, who joined Y&L as a writer. When Hall took down the piece, she wrote mockingly, “Aw, @adrants deleted this article. U don't think I'm prety? :(“ The agency also hired Sara Walker as assistant account manager. Congrats to all three on your new posts! And if it’s any consolation, Steve Hall seems to feel contrite. “I really stepped in it,” he said of the admittedly buffoonish and sexist story he wrote. Very well Steve, just don’t let it happen again!

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Some might use the word insensitive or rude or impolite but those are just descriptors for an activity that has no name. Well, thanks to McCann Melborne the act of ignoring people while you stick your face in your phone now has a name. The agency got together with a bunch of poets, authors and lexicographers and came up with the word "Phubbing." The invented word is part of a campaign for the Marquarie Dictionary and aims to bring importance back to print dictionaries and the printed word. The genesis of the word was spawned from snUBBING someone with your PHone.

Beefing up its European operations, independent agency Droga5 has hired former Fallon London exec Tamsin Davies as a strategist. At Fallon, Davies was a planner as well as head of innovation working on BBC, Sony, Cadbury and others. Of her joining Droga5, CEO Kevin Dundas said, “Tamsin has an enviable track record of great agencies, brands and work. She brings a wealth of experience to the mix. Strategy is obviously key to our work and our future and we are fortunate to have attracted another elite strategist.”

WPP Hispanic agency Wing has appointed Favio Ucedo as chief creative officer. Wing Managing Director Andrew Speyer heaped praise on Ucedo saying, "Favio is one of the real talents in this industry, and he has proven it again and again for an incredibly wide range of clients. His love of great ideas and executing them brilliantly, his commitment to working with account planning, and his gift for getting the best out of talented creatives make him a great fit for Wing. We are really proud that he has joined us. We are expecting big things from him and from Wing.” The bar is high, Favio.

Draftfcb Orange County Senior VP/Group Creative Director Jeff Maerov, who worked on Taco Bell in it "Live Mas" rebranding, has been hired by Digitas LBi Boston. Maerov will take on the same role he had at Draftfcb and will work on the Goodyear and Dunkin' Donuts accounts.

1 comment about "Steve Hall: Adrants Blogger And.....Sexist Pig?".
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  1. Steve Hall from Adrants, October 10, 2013 at 10:39 a.m.

    I have been properly and appropriately schooled. I am sorry I wrote the piece. I would like to personally apologize to Sarah, Taylor and Sara. You didn't deserve what I did. There is no excuse for my behavior.

    I expect there will well-deserved ridicule pointed in my direction for quite some time and that is fine. It's the price you pay for being an ass.

    Have I learned anything? You bet I have. Of course saying that means nothing. Only my future actions will sway public opinion and that is a task I promise you I will work towards achieving.

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