Big brother is watching in the
“Break Room” at a
TWIX factory, so choose your side wisely. Inside the Left TWIX Factory break room is a vacuum machine where right TWIX bars are placed and subsequently removed
from the premises. One curious employee wonders what’s so different between the two TWIX bars and decides to see for himself. He’s about to do the unthinkable and eat a right-side TWIX,
when a video camera catches sight and deploys operation employee disposal. A large human-sized vacuum comes out of the ceiling and sucks the man inside and releases him inside the Right TWIX factory.
See it here.
BBDO New York created the campaign.
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