Around the Net
Embarke Raises $1.25 Million to Expand Behavioral Email Tools
- PandoDaily, Tuesday, October 15, 2013 12:03 PM
Behavioral analysis company Embarke has raised $1.25 million in seed money to help grow its email business. The company is focused on looking at behavioral analysis and advanced segmentation in order to drive email open rates and clickthrough performance. The financing came through venture capital led by Social Leverage with participation from Promus Ventures, Anthem Ventures, Right Side Capital Management, and individual angeles. The San Diego-based company recently launched a distribution partnership with email provider SendGrid.
