Around the Net
Jockey Launches Campaign
- Women's Wear Daily, Wednesday, October 16, 2013 8:06 AM
Jockey International is launching a "Redefining Comfort" ad campaign featuring Rachel Zoe-endorsed “Must-Haves.” The point: to tout a more glamorous side of classic Jockey products and to change perception that comfort and glamour cannot coexist, said Matthew Waller, communications manager at Jockey. The brand first partnered with Zoe in July 2012.
