The
Illinois Office of Tourism launched a TV spot encouraging tourism during the fall. The spokesman is a miniature Abraham Lincoln, full of vim and vigor. Mini Abe isn’t afraid to try
anything new or adventurous, as he’s shown zip-lining, racing cars, on an amusement park ride, carving a pumpkin and staring at a life-sized replica of himself. “Be more spontaneous this
fall” closes "Mini Abe’s Spontaneous Fall,”
seen here and created by
JWT Chicago.