Lincoln Slates Super Bowl Effort

  • November 30, 2004
Despite the controversy still swirling around last year's telecast of the Super Bowl halftime show on CBS, major national marketers are coming on board for Fox's coverage of Super Bowl XXXIX. Ford Motor Co.'s Lincoln division Tuesday announced plans to launch a major new ad campaign for its Mark LT line beginning with Fox's Super Bowl coverage. The ad will be seen as a 30-second spot during the first half of the game and will be supported by print buys in places such as the pre-and post- Super Bowl editions of USA Today and Sports Illustrated. The TV spot also will have a digital extension on http://lincoln.com beginning on Super Bowl Sunday.
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