Around the Net
Airbnb Eyes World Cup In Bid For Global Awareness
- M&M Global, Thursday, October 17, 2013 4:09 PM
Airbnb’s chief marketing officer, Amy Curtis-McIntyre, is in the midst of shaping a full marketing strategy for 2014, which will include an awareness campaign in Brazil with a focus on the World Cup, according to a report in AdAge. Working with its new agency of record, Pereira & O’Dell, Airbnb is also making two short films that could air as TV ads, according to the report, with one designed to be “artful” and the other more “commercial and explanatory”. The latter will be produced in at least four languages.
