Data collected from 3,000+ social video platform’s branded campaigns found that mobile interaction rates have more than doubled over the same time period. Engagement rates on desktops also increased during the year, but not at the same rate as mobile.
The key findings include:
The report note that, according to the IAB’s Internet Advertising Revenue Report, advertising revenue in the US from digital video reached $1.3B in the first half of this year - a 24% increase from last year. The report, compiled by Price Waterhouse Cooper (PwC), also found mobile ad revenues jumped 145% to more than $3 billion in the first half of the year from the same period a year ago.
Matt Cooke, co-founder and CTO at Unruly, says “… mobile video consumption is exploding… an increase in brands requesting mobile-only social video campaigns… with short-form video formats… native to mobile… helping to drive this growth…. “
Cooke added: “… because it’s emotionally powerful and so easy to share, video is the most engaging format in the marketer’s tool box… “
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