Around the Net
Under Armour's Futureshow
- USA Today, Monday, October 21, 2013 8:02 AM
On Friday, Under Armour, which has built its reputation on high-tech gear, hosted a futurist competition in its home town of Baltimore to generate new ideas for sports tech. The $80 billion athletic apparel and equipment business isn't NASA, so it has limited in-house R&D brain trust. From a field of 4,000 applicants, 7 got the nod to make their pitch in 10 minutes.
