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Under Armour's Futureshow

On Friday, Under Armour, which has built its reputation on high-tech gear, hosted a futurist competition in its home town of Baltimore to generate new ideas for sports tech. The $80 billion athletic apparel and equipment business isn't NASA, so it has limited in-house R&D brain trust. From a field of 4,000 applicants, 7 got the nod to make their pitch in 10 minutes.

Read the whole story at USA Today »

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