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Ogilvy & Mather Dubai Ad Campaign Shows Google Auto-Complete Bias

  • Adweek, Monday, October 21, 2013 9:35 AM
Consumers can clearly see a bias in Google's auto-complete search feature through an ad campaign from creator Christopher Hunt at Ogilvy & Mather Dubai. The samples appearing in AdWeek are dated to highlight actual Web searches on Google. Typing "men need to," rather than "women need to," in the search query box returns less offensive results.

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