• by Amy Corr  @MediaPostOTL, October 21, 2013

Olivier Gers joined Starcom MediaVest Group as global president, LiquidThread, SMG’s branded entertainment content unit. He will be based out of the SMG London office and report to Brian Terkelsen, CEO of MediaVest. In his new role, Gers will be responsible for building the global LiquidThread business and expanding opportunities with brands, local production studios, networks and distribution organizations. Most recently, Gers served as chief executive officer for the Endemol Worldwide Brands division in London. Prior to that he served as general manager at FremantleMedia Licensing Worldwide. In 2012, LiquidThread produced more than 400 projects for 25 brands, resulting in 4,000 minutes of original content. LiquidThread won a gold Cannes Lion for its Wheat Thins/Colbert Report campaign in 2012 in the branded content category, followed by a silver Cannes Lion for its Pedigree “Annie the Musical” campaign in 2013.