tastes great and is fun to play with. The brand launched a 60-second stop animation ad that tells a story through coffee grounds. As a way to highlight the care and craftsmanship that goes into a cup
of Tim Hortons coffee, a man creates pictures using coffee grounds, illustrating how Tim Hortons coffee is picked, packed, shipped and roasted. The ad was shot over a 17-day period. See it here
. In addition to the TV spot, Tim Hortons is inviting customers to create and submit their own
works of art using coffee grounds. JWT Canada
created the campaign. Now go play with your coffee!