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Socially Successful Neiman Marcus

Courtney Eckerle gives us a look inside social media success at Neiman Marcus. The high-end retailer created an exclusive product launch on Pinterest and used an editorial content strategy to gain 3,000 followers in two weeks. The campaign required the team to create a storyline around partnerships, focus on product exclusivity, and market with images and text. The campaign earned NM 3,000 new followers in two weeks, five of the top 10 most-liked pins on the handbag board, and more. Read the article here.

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