BIZ DEV: Barkley Named AOR For Vanity Fair Lingerie

Barkley was named agency of record for Vanity Fair lingerie, following a review managed by Pile and Company. The agency will handle strategy, mass media and digital advertising, social media, public relations and media planning and buying. New work is expected to bow in the second quarter of 2014. Crispin Porter + Bogusky previously handled creative work and Ketchum handled PR duties. Vanity Fair is part of the Fruit of the Loom family of brands and is sold at Sears, Kohl’s JC Penney and Bon-Ton, among others.
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