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B2B Search Tips To Prepare For Q1 2014

Thinking ahead to 2014? Joseph Kerschbaum gives B2B marketers tips on using fourth-quarter paid-search ad results to support first-quarter 2014 campaigns. Unlike B2C brands, B2B marketers can see Web site traffic slumps from Thanksgiving to Christmas. IF things go as planned, the B2B market will begin to pick up just prior to the New Year as people start thinking about the upcoming year for their business. Kerschbaum serves up tips to create tiered conversion and remarketing strategies, Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.