BBC News is joining Twitter's Amplify program to serve short-form sponsored videos on paid tweets, starting later this fall. BBC may be the first Amplify partner to create original content
specifically for the platform. The videos, called "BBC Trending," "give viewers the inside story on trending news on social media that day," writes Jeanine Poggi. "Twitter's media partners in the
Amplify program have typically tweeted clips from existing TV programming thus far."
Read the whole story at Advertising Age »
