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News Sites Offering Personalisation. Why?

In the online world, we are faced with an abundance of information. As a result, "demand for relevant content is increasing", digital strategist Nic Newman told Journalism.co.uk, suggesting there is a positive environment within which personalisation could blossom. Personalisation can help a local or niche site to further appeal to the reader, or by larger news sites.

Read the whole story at Journalism.co.uk »

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