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Marketers Help Generate Heat For Miami's Three-Peat

Pepsi, McDonald's, Miller Lite, Papa John's and Mountain Dew are among the brands activating during Heat Week, supported by a strong dose of social media, which will help to usher in the 2013-14 NBA season and the quest by LeBron James, Dwyane Wade, Chris Bosh, Ray Allen and the other members of the Miami Heat to win a third consecutive league championship.

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