NEW! Agency Takes Advantage Of Twitter Bug To Promote 'Teen Wolf' Season Premiere In France
- by Amy Corr @MediaPostOTL, October 24, 2013
To promote the season
three premiere of "Teen Wolf" on Oct. 26, MTV France wanted to stand out on Twitter. So the folks at the Darewin agency took advantage of a bug in Twitter’s graphic code
that produces visual irregularities. Since they’re promoting “Teen Wolf,” the agency made a claw graphic appear, which made the tweet look as if it were slashed by a werewolf. Within
the first 24 hours of the initial tweet, more than 4,600 retweets were "slashed," and anyone who tweeted the hashtag #TeenWolfFR would also
receive a slash mark in their tweet. Claw marks will also appear on the MTV France Facebook page, and in emails throughout the week.
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