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Ad Spend Back At Pre-recession Levels Of '07
- The Drum, Thursday, October 24, 2013 1:56 PM
Latest figures released by the Advertising Association have shown that the UK advertising spend rose 3 per cent in the first six months of 2013. Mobile ad spend has increased 128 per cent.. The outlook for the next 12 months predicts the growth will continue, with forecasts have been upgraded to 3.3 per cent growth for 2013, and expenditure set to reach an all-time high of £18.7bn in 2014.
