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Publishers: Native Ads Should Look Like Editorial

Hear the clash of church vs. state! Last week, "the American Society of Magazine Editors updated its guidelines to say sponsored stories on the web should not, among other things, use the same font or graphics as a site's editorial articles," writes Michael Sebastian. But this week, a panel on native advertising at The American Magazine Media Conference "seemed to agree that native ads must look and feel more like the editorial content that surrounds it, not less," according to Sebastian. "A very small group of people shouldn't over-police native advertising," one panelist said.



Read the whole story at Advertising Age »

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