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McWrap Continues Global Tour

Speaking at the Sanford Bernstein 2013 Strategic Decisions Conference in May, McDonald’s Corp. CEO Don Thompson said McWraps are in 33 markets and are growing in popularity.“We’ve increased our emphasis on innovating locally, sharing winning concepts with each other and then scaling those ideas across our system to create a brand that’s relevant globally and also locally. [A] recent example of this is our premium McWraps, which originated actually in Poland and were recently introduced in the United States,” he said.

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