Are You a Human, a Detroit start-up that specializes in game-based verification systems, has launched PlayThru, a verification ad unit that allows marketers to deliver a brand message while during
game play. PlayThru can replace CAPTCHA, a series of distorted characters traditionally used by Web sites, to enhance user experience and create a new interactive branding platform. Users
interact with PlayThru units in a variety of ways, including registering for a site, commenting on a post or making a purchase. Once the branded game is completed, marketers can deploy a range of call
to action options, such as launching video, sending user to their sites or sharing the game in social media.
