Around the Net
LifeStreet Enter Mobile RTB With RevJet Platform
- VentureBeat, Monday, October 28, 2013 3:37 PM
VentureBeat recently reported that ad technology firm LifeStreet Media has moved into real-time bidding (RTB) of mobile inventory with its RevJet platform. LifeStreet's platform lets advertisers "quickly test out different types of ads," per VentureBeat, and it will now also allow for mobile ad space to be bought via RTB.
