• by Erik Sass  @eriksass1, October 30, 2013

Valpak has partnered with Samsung to enable consumers to save digital coupons from Valpak to Samsung Wallet on their smartphones, the new personal payment platform for Samsung devices launched this week.

The Valpak mobile app allows users to search for coupons by category, business name, and location, among other criteria, and download and redeem them at the point of sale.
 
Samsung Wallet allows users to manage offers, tickets and loyalty points, including airline and events tickets and grocery membership cards. The service can also alert customers when they are in proximity to a particular business, and send notifications when a particular coupon is about to expire, if they (users choose which alerts and notifications to receive).

It is available for download to Samsung devices including the Galaxy S III, Galaxy  S4, Galaxy Note, Galaxy Note II and Galaxy Note.
 
The Valpak-Samsung deal follows the integration of Valpak digital coupons into three other digital wallet services operated by Google, via its Wallet Objects API; the Windows Phone Wallet; and Apple’s iOS Passbook.
 
This is just the latest in a flurry of new digital coupon products and partnerships introduced over the last year. Earlier this month, Valpak introduced an augmented reality feature that enables consumers to see which nearby businesses have coupons on offer by simply holding up their smartphone to the horizon. CVS/pharmacy also unveiled myWeekly Ad, which allows customers to download personalized circulars with customized promotions based on their purchase histories.
 
In September, Gannett’s Shoplocal, which publishes print and digital circulars, partnered with Eyeview to create digital circular ads with video, called V-circular, which allow retailers and national brands to target consumers at the local level based on demographic, behavioral and geographic data, as well as real-time local conditions like weather.
 
This past spring, Valassis unveiled new ad-targeting capabilities with a service called Geo-Commerce Retail Zone, which overlays the trading areas of local stores with transactional and behavioral data and data from larger retail trade areas to pinpoint areas where relevant advertising can be delivered cross-platform .