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How UNC Brought Healthcare Tips To Facebook

Courtney Eckerle tells us how UNC Health Care, a large integrated health care system with an academic medical center, brought health information through live chat to its Facebook. The company enabled live chat series between medical professionals and page Fans to strengthen the bond. It found a new audience for the content, and a way to connect while driving Facebook likes up 140% and weekly reach up 2,576%. Interactions on UNC's Facebook page rose 480% for starters. Eckerle takes us through the strategy. Read the article here.

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