How UNC Brought Healthcare Tips To Facebook

MarketingSherpa, Thursday, October 31, 2013 2:30 PM

Courtney Eckerle tells us how UNC Health Care, a large integrated health care system with an academic medical center, brought health information through live chat to its Facebook. The company enabled live chat series between medical professionals and page Fans to strengthen the bond. It found a new audience for the content, and a way to connect while driving Facebook likes up 140% and weekly reach up 2,576%. Interactions on UNC's Facebook page rose 480% for starters. Eckerle takes us through the strategy. Read the article here.

Read the whole story at MarketingSherpa »

facebook, search, social media

Next story loading

About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

More from Around the Net in Search Marketing

YouTube Adds New And Returning Viewer Report
Google Analytics 4 Reports Get New Match Types
Google Launches Latest Audience Report
Brin Back At Google Office, Working On Gemini
AI Making Google Less Green