Kraft, McDonald's Team To Sell McCafe Packaged Coffee

  • October 31, 2013
McDonald's is partnering with Kraft Foods Group to test selling McCafe packaged coffee in U.S. grocery stores.

Kraft CEO Tony Vernon announced the partnership. 

The tests are expected to start next year, but the test markets were not disclosed. 

Starbucks announced it was ending its packaged coffee retail partnership with Kraft in late 2010. Kraft sued to stop Starbucks from ending the contract, but a court ruled in Starbucks's favor. Starbucks subsequently partnered with Green Mountain Coffee Roasters to create Starbucks K-Cups for GMCR’s Keurig system. Starbucks also launched its own brewing system, Verismo.

In the tests with Kraft, the McCafe coffee will be sold in whole-bean, ground and single-cup formats.

Kraft is the exclusive distributor of the Tassimo Brewing system, but also markets its Maxwell House and premium Gevalia brands in Keurig-compatible K-cups. 

McDonald's has been selling packaged McCafe in Canadian grocery stores for about a year, reported The Wall Street Journal.

A McDonald's spokesperson said the chain regularly conducts market tests, adding: "We are building on the momentum of our McCafe beverages in our restaurants by expanding these grocery stores and other retail locations,"

Vernon said he doesn't expect McCafe to cannibalize the sales of Kraft's coffee brands. 



1 comment about "Kraft, McDonald's Team To Sell McCafe Packaged Coffee ".
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  1. Juan Pablo from FG, October 30, 2014 at 2:48 p.m.

    This mcdonalds coffee is tasty. The McCafe premium coffee is pretty tasty. I enjoy drinking it but wasnt able to find it in any stores out here in the states. I found this site they offer delivery in the states so I was thankful. Recieved my mccafe in about 2-3 days. Thanks McCafe.

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